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Optimization
The goal of optimization is to create
search engine and user friendly pages that both increase traffic and
top rankings, plus result in the desired user response (i.e.,
ecommerce sales, white paper requests, requests for proposal, customer
response surveys, etc.).
First, our professional technical writing staff will write or edit
your page content based on a focused objective for each page. We also
write targeted Internet web site promotion title and description tags
for each page that improve rankings to increase traffic and
click-through rates.
While our Internet marketing technical writing team begins working,
our code-optimizers analyze your page code to determine if any
potential coding snags that might hinder search engine placement. Our
Internet marketing coding experts fix these problems on your pages to
create clean, search engine friendly pages. We also send you an
optimization tutorial that provides general guidelines for optimizing
your site as a whole. This way you can be sure that your entire site
is search engine friendly.
During the optimization process we also create and implement a site
map and a 404-redirect page into your site. These pages are designed
to eliminate confusion and increase site navigation, which helps
elicit the desired response from your visitors.
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