Choose the right keywords (keyword optimization)
2. Optimize your pages for your selected keywords (web page optimization).
Optimization of homepage
Optimization of homepage services include:
We look at the title of the document.
Is there a table of contents and what does it say ?
We look at the subtitles or headers.
Words or sentences with a larger, bold or italic typeface are catching our eye.
We check the referrers to other sources and the phrasing, the words used to refer tell us a lot about the relevance.
The more we find our topic in the above mentioned 'eye-catching' factors, the more we feel invited to read more in detail, and next, the more we find our keyphrase (in de context of our topic !), the more important we consider the document.
Use of images on the image and number of images.
Using Alt Tags with the Images and Title text with the hyperlinks to maintain a balanced keyword relevancy for major search engines.
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