Search Engine Marketing Helps Sales Performance
Sales Performance International recently announced a new series of webinars and executive seminars focused on helping businesses sell effectively in today’s uncertain economy.
The events will be offered in multiple U.S. cities and online through June and July. SPI CEO, Keith Eades, author of The New Solution Selling, will present information about rebuilding sales pipelines and improving sales organizations. Registrants for each event will also receive a free copy of Keith Eades’ book, Aligning with Buyers.
SPI partnered with WebsiteBiz to plan and launch an online campaign to drive attendance and registrations to the upcoming events. The campaign combined targeted email broadcasts and search engine positioning techniques to invite prospective registrants and promote the series in selected markets. Initial results from the email campaign have exceeded registration goals for the scheduled events.
“We are very pleased with the results of our partnership with WebsiteBiz…" said Tim Sullivan, Vice President of Marketing. “They listened to our short-term objectives and were able to quickly create and launch a customized campaign within budget and on target. The initial email invitation produced results that exceeded our expectations. Their proactive approach and responsiveness helped us meet deadlines and stay on schedule. We look forward to even better results from WebsiteBiz for each upcoming event.”
WebsiteBiz is a privately held Internet Marketing Agency founded in 1997. The company, based in Charlotte, NC, is focused on driving targeted traffic, delivering measurable results, and proactively improving conversions. Their services include Search Engine Marketing, Email Marketing, Online Media Buying, and Website Usability Analysis. WebsiteBiz has helped companies like Bank of America, Shell Oil, Source Technologies, and Merz Pharmaceuticals increase customer acquisitions and improve return on investment for their online initiatives.
Established in 1988 and based in Charlotte, NC, Sales Performance International is a global leader in sales process consulting, training, management systems and sales process automation. Among the company's clients are Ariba, Bank of America, EDS, GE Capital/ITS, Hewlett-Packard, IBM, i2 Technologies, Lotus, Merrill Lynch, Microsoft, Pitney Bowes, US Bancorp Investments and Vignette. Visit www.spisales.com for more information or call 704.364.9298 to speak with Caroline Durham.
Source: d-Business News.com