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Google Expands Content-Based Internet Ad Services

Google Inc., the leading U.S. Web search engine, on Wednesday said it expanded a program that helps operators of small Internet sites automatically place targeted advertising on their content pages and get paid each time a site visitor clicks on one of the ads.
While best known for its search technology, Palo Alto, California-based Google gets a hefty share of revenues from its paid listing business, which links advertising to key words used in Internet searches.
With its new contextual advertising services, Google aims to give the company's network of 100,000 small to large advertisers targeted venues through which to reach potential customers.
Privately held Google, which in March unveiled contextual advertising services for Internet sites with more than 20 million page views per month, on Wednesday rolled out its new self-serve program called AdSense.
The program aims to help operators of less-trafficked sites quickly format their Web pages to receive advertisements that match key words in the content of those individual pages.
When people visit the Web pages and click on the ads, Google and the site operators get paid by advertisers. Google said that dozens of Web sites participated in a trial of AdSense but did not say how many site operators were currently signed up or how much money they were making.
Google's main competitor for content-based advertising services is Sprinks, a property of magazine publisher Primedia Inc. Overture Services Inc., Google's rival in the paid-listing segment, has also targeted the contextual advertising business.
Source: Reuters
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