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Marketers running paid search engine marketing

WebTrends and iProspect surveyed over 800 marketers and determined that 41% are currently implementing search engine marketing (SEM) efforts.
Of those respondents, 41% track click-through and general traffic, while just 11% use a detailed ROI analysis. Do your online marketing efforts include search yet?

And, 41% of those marketers who are implementing SEM strategies are measuring such efforts based on click-through and general site traffic. Only 11% are using a detailed ROI analysis of their SEM efforts, which includes lifetime value as well as revenue by phrase.

WebTrends and iProspect surveyed over 800 marketers who participated in a web conference presented by the two firms. Attendees were surveyed, and the results indicated that of those people who are running SEM campaigns, 23% tell WebTrends and iProspect that it is a significant part of their overall marketing mix.

The survey also determined that 23% of marketers are not using SEM at all, but 35% are evaluating the option, pointing to a strong future for the format.
Source: e-Marketer

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