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Searching Online: From Keyword to Key Phrase

Thinking about optimizing your site for search engines? Make sure to consider OneStat.comís latest findings -- most (nearly 30%) of worldwide Net users search online with two word phrases, while over 24% use three word search phrases.
According to a recent report from OneStat.com, nearly 30% of worldwide Internet users type two word phrases into search engines when searching online. In fact, over 24% use three word phrases when searching.

OneStat bases its findings on a past two-month period, as of the end of April 2003. Online product research is very popular among Internet users, especially those who are still too afraid to use their credit cards to buy online. For more on this topic, read today's article, "Online Future for Non-Credit Card Payments?," by Senior Analyst Noah Elkin. A March 2003 report from DoubleClick and Greenfield Online finds that over 40% of US Net users end up at the Web sites they use to research products by using search engines.

Source: eMarketer.com
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