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Just Don't Do It
Search engine spamming is honestly not the answer. Even those who do it and think they are getting away with it, most likely don't realize that they have already been caught, and that their site is being penalized in some fashion by the search engines. And when they finally go too far, their domain will be banned.

Also, for those who think they are getting away with it because their site is currently ranking highly, just remember that the higher you rank, the more likely you are to have your site reviewed by a competitor to see how you did it. Spam is not very difficult to spot, and if you are outranking someone in a competitive market through use of a spamming technique, the odds of you being reported are high.

I don't know about you. But I couldn't sleep at night if that were hanging over my head.

The answer is a balanced, ethical, and honest approach. You can achieve high rank without using any spam techniques. So why take the risk?

Perhaps the best way to tell you about spamming is to simply give you a list of what not to do. That is what the rest of this section will entail.


  • Use text that is the same color as the background to 'hide' words. Also note, if you are setting a background color to a table cell, make sure that any text you put inside the cell is not also the same color as the page background color.
  • Use text that is just slightly different in color than the background color to hide words.
  • Repeat a keyword over and over again in your Keyword Meta Tag. As a general rule, use no word in this area more than three times.
  • Create a title like web design, web design, web design.. etc. Not only is that spam, it is so visually unappealing, that very few people will click on your link anyway.
  • Don't create a page which is stuffed with keyword content so far down the page that it is unlikely anyone will ever scroll down that far. This technique is especially abused by people who rely on splash pages for their index page. However, the technique is easy to spot, and it is clearly spam.
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