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Edit Meta Tags Effectively

The Meta Description tag is important as many major search engines will display this summary, along with the title of your specific page in their search results. This is usually what you see on the pages of Google, Yahoo, Alta-Vista and most of the other engines after a query was initiated. It is recommended to keep this description reasonably short, concise and to the point. Also make certain that it's an appropriate reflection of that particular page's content.

Keywords represent the important search words and terms that people will enter into a search engine's query box. You must choose only relevant keywords. If these keywords are going to be written in your keywords tag, they must appear in the actual body content of that specific page. Most major search engines will actually compare your meta content with what is actually written on that page. If it doesn't match, your website could receive a penalty and thus suffer in the search results.

Almost everyday, we encounter commercial websites that have this tag written incorrectly. That Meta Tag is incorrect because some crawlers can't properly handle spaces between the words in the tag or the word "all". Most major search engines will assume by default that you want a website to be indexed and that all links are to be followed and indexed in its database. Remember that using the wrong syntax can actually result in the crawler coming to a bad conclusion and wrongly penalizing that page completely. On the other hand, if you really do not want a certain page to be indexed or followed, then you must substitute "noindex" and or "nofollow" into the tag. It is also strongly recommended to properly use the Robots.txt file which we have written in previous articles on this website.

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