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Optimize your Meta Tags

Meta tags have long been ruling the minds of webmasters regarding their importance in search engine placement. Earlier SEs used to use the meta tags in analyzing the importance of a website as one of the main factor determining the ranking of a website.

For the past two or three years, many search engines such as Google and a few others have given less and less attention, and in some cases, no attention at all to Meta Tags. The sole reason for this is simply because in the past, in the go-go days of the Internet, ie: before 2000, many web site owners and webmasters stuffed their meta tags with useless information, basically spamming the search engines. It wasn't long for the engines to realize they were victimized and since that time, many of them now pay little if no attention at all to most Meta Tags.

However, what if some day they come back? What if, at a future date many of the major search engines decide that the "penalty" has served its purpose and that its now time to remove it? Not putting any meta tags in a website may not be a good idea, since it only takes a few minutes to write them in the first place.

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