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Link popularity is a quite crucial variable used by search engines to measure the importance of a webpage and rank it accordingly. As the importance of inward links grew it gave birth to unethical linking strategies like link farms. Link farms are identified by search engines and are penalized on account of spamming. If you are having a really outstanding site, not just in terms of graphics but also in terms of matter or content, then many related websites will be interested to link to your site on their own or might be linking to your site even without your knowledge. In other words you donít have to beg links from them and content is always the king. However some ground work is essential in ever case so that quality traffic can be expected.

Your website can get a great boost in its ranking if it has sufficient quality incoming links. Now linking requires a bit of understanding and wise selection of websites for requesting a link from. Secondly links from related directories and search engines are very important, submit to all the search engines and try to get listed in directories, DMOZ being the most important directory. Google is the most popular and widely used search engine of the millennium. It has a page rank technology for ranking web pages that is measuring page importance or relevance on a scale of 0 to 10 and this page rank is highly affected by the link popularity of a website. The higher the link popularity of a website the higher will be the page rank and the higher will be the page rank of a webpage the higher it will rank near the top search results.

Google and many other directories still offer free of cost submission of a website however the discretion of including it or not including in their index is solely on their will. Yahoo a versatile and the very first elaborate directory also offers free submissions for non profit organization websites and some local Yahoos do offer free submission under certain categories otherwise it is paid for commercials but a link or listing in Yahoo is worth investing as it the most popular website on the web receiving the largest number of daily visitors.

After submitting to all the search engines and directories go in for the reciprocal linking program. A newbie might not know about a reciprocal link exchange program, it is a program of exchanging links with several websites either of the same industry or of other industries. This doesnít mean to just blindly link to or from any website but selective ones that are worth partnering. For example if your site is offering java tutorials then it can include links of dot net tutorial sites and the like. Even your site can link to websites that offer discounted web hosting etc. are ideal. Always try to exchange links with the websites having a good Google PR (PageRank) of above 4. The ideal way of requesting links from others is to first add a link to their website and then emailing the webmaster requesting a reciprocal link to yours and telling the detail of the link that you included.

A wise way to add links of your exchange partners is by creating an HTML page named as resources/partners/links etc. and adding all links to this page. Make it sure to keep this page just one or two links away from the index page otherwise the other party may be disinterested in exchanging. It is advisable to land the incoming links to the websiteís homepage; next your website must have really proper navigation and presentation. And the last thing is to submit that webpages of your partner sites to Google which has links pointing to your site. This will allow the spiders or crawlers to crawl the links immediately pointing to your site within least time. Getting quality links to your site from other sites is an absolute must for top ranking at Google and the other top search engines.

There are other methods also for increasing link popularity, one is to write good articles or write ups that other websites will love to add and below these you can place a link to your website. Quality content is always in demand and acceptable by webmasters so this method increases the chances of inclusion and otherwise the popularity of your website. Another easy and viable method of link development is the message boards. You can post messages in public message boards and leave your links at the end of the message that in turn will result in links development. Certain message boards are very popular and have good PR and a link from that page is really advantageous. To sum up we can say that link popularity is a vital part to your search engine optimization campaign and must be met with ethical methods only, as the ones mentioned above, following unethical ways like link farms can result in permanent removal from the database of engines and mind you search engines have became much intelligent.

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