What is the best way to perform search engine optimization on my site?

The best search engine optimization technique is to provide your users with the information that they are looking for. High quality informational content is the best way to attract and retain visitors. Building your site according to the standards that have been set by the W3C is one of the best ways to ensure good search engine traffic. H1 tags (heading tags), titles, and link text (the words you use when describing links) are three of the most important aspects to earning high SE positions at the current time. These criteria, however, may change and the best way to keep your site high in your rankings is to adhere to general "good coding" standards.