Every individual follows certain ethics in life, a person with no ethics is not considered a responsible or otherwise a good personality. In search engine optimization industry we can broadly identify two groups of SEOs one are ethical SEOs and another one are unethical SEOs. Ethical SEOs are the professionals or SEO firms that follow the rules laid by the search engines or they avoid using the means that fool the algorithm of engines. Search engines do specifically rebuke certain SEO practices that try to overcome the search software, so the SEOs that practice those methods to rank a website high are known as unethical SEOs. Actually search industry has gone very vast and presently there are no rules governing optimization methods or practices that must be followed by professionals so a protective measure taken by search engines is to completely ban the website that is identified spamming the software. However on the other hand as websites are increasing in number and posing more and more competition to one another SEO is gaining much and much importance but for that ethical and stable practices should be used instead of manipulating temporarily.
We surely follow certain rules and ethics with regards to our clients and search engines as well in our SEO work:
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