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SEO Ethics

Every individual follows certain ethics in life, a person with no ethics is not considered a responsible or otherwise a good personality. In search engine optimization industry we can broadly identify two groups of SEOs one are ethical SEOs and another one are unethical SEOs. Ethical SEOs are the professionals or SEO firms that follow the rules laid by the search engines or they avoid using the means that fool the algorithm of engines. Search engines do specifically rebuke certain SEO practices that try to overcome the search software, so the SEOs that practice those methods to rank a website high are known as unethical SEOs. Actually search industry has gone very vast and presently there are no rules governing optimization methods or practices that must be followed by professionals so a protective measure taken by search engines is to completely ban the website that is identified spamming the software. However on the other hand as websites are increasing in number and posing more and more competition to one another SEO is gaining much and much importance but for that ethical and stable practices should be used instead of manipulating temporarily.

We surely follow certain rules and ethics with regards to our clients and search engines as well in our SEO work:

  • We never violate any specifically published and enforced rules of any of the search engines so that it goes on all naturally and not artificially.
  • We do not use any copyrighted content or images on our client sites without the permission of the party owning the content or image.
  • Our foremost priority is to keep our client interests and information as secret. So in no case we pass the data, email, server configuration or confidential information to any third party without prior consent from the client.
  • We never apply cloaking, that is delivering a page according to the visitor i.e. if the visitor is a user then presenting a nice webpage and if the visitor is an engine then presenting a keyword stuffed page, for optimizing our client sites.
  • We shall not intentionally violate any laws like violating trademarks or brandname, or any other intellectual properties.
  • We shall not misrepresent or mislead our education qualification and affiliations to our clients, we believe in tell it as it is principle.
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