SEO industry revolves round the big statues of search engines some really big and some a bit small but all of them do have a common goal, that is, to deliver quality to the searchers or users or to provide the most comprehensive information for a particular search. As people got used to them SEO people came into existence. Some unscrupulous SEOs, after knowing a bit of any search engines algorithm, find ways to befool the algorithm or manipulate it using unfair means like doorway pages, invisible text, over populated meta tags, link farms etc. However using manipulation they could temporarily place their sites among the top 10 positions in the search results and by this maneuver they could easily trap website owners to hire their services but long term effects are worse. The worst part of such practices is that once a search engine noticed such spamming, which it would definitely, it completely banns that website from its index and as a result that segment of webmasters or website owners bewilder what happened to their website ranking in a day.
Search engine optimization is a continuous and an ethical process that bears fruit slowly and steadily in this ever changing search industry. Website content is still the king as far as ranking is concerned and good links to a website a must. Most advanced search engines like Google has great algorithms that are constantly on a tweak towards improvement, and likewise cannot be manipulated for long. For example many search engines today donít consider the meat keywords tag as a factor for ranking. If you wish to optimize your site yourself then proper research work and extensive reading of good articles is very essential on the other hand if you wish to hire a professional SEO then you can be benefited in many ways like shorter time period, proper planning, graphic optimization, straightway implementation and overall ranking. So it is always advisable to go for a proper and ethical way to optimize instead of involving in short cut methods of spamming that last too short and can lead to complete banning of a website.
Optimizing a website requires little search engine algorithm knowledge, way of presentation of pages, naming conventions of web pages and images, keyword density in the text of the pages, healthy linking strategies, manual submission and more. Make sure to have a robots.txt file, a sitemap and proper naming of web pages. Heavy graphics in flash and animations are not readily read by spiders so minimize them on your website. You can never imitate that optimization is limited to professionals only, but the fact is true that it requires much time and effort to correctly done and the effects are at a slow pace. Some key facts to be kept in consideration while planning optimization are:
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