What if I optimize my site by my own?

If you have decided to optimizing website by your own you need to know about the basic rules about search engines. You should be carefull to select the keyword and you site navigation. You even need to update you knowledge about search engines ever changning stratigies and make according changes in you website. But beware of false optimization, dont use any trick to fool search engine by increasing keyword density or dorway pages, as it will penalise your site permanently.