Why is search engine traffic so important?

90% of trafic comes from major search engines. Hence it is very inportant to be on top position on major search search engines to get valueable trafic. If you are not on the top position your compititor will take away the traffic. Search engines are extremely important for any online business, as the major part of the Internet population use them to find a new product or a service. So, your website has to be listed in the search engine results. Banner driven traffic model is no longer effective nor capable of producing desirable results for most of websites. When it comes to ROI (return on investment), search engine optimization campaigns present the most viable long term solutions by delivering fresh, targeted traffic to your website. Simply by getting your website listed in the search engines is not enough to attract traffic and generate sales. A listing alone does not assure you will receive any new visitors to your website and it is just ineffective if you do not appear within the first 30 matches of the search results. Your website must achieve higher Search Engine Ranks for your customers to be able to find your site.