What is Search Engine Optimization (optimisation)?

Search engine optimization (optimisation) refers to techniques used to achieve high rankings in search results of search engines for keywords and phrases that are appropriate to a website's content and purpose. It is the effective utilization of search engines to draw traffic to a Web site. It is an ongoing, continuously evolving and high maintenance process that includes the customization of a site for higher search engine rankings. SEO entrails in itself the process of designing, writing, coding, programming, and scripting your entire Web site so that there is a good chance that your Web pages will appear at the top of search engine queries for your selected keywords.